QR Codes and UTM Parameters: How They Work Together
Learn how QR codes bridge the gap between physical and digital marketing while UTM parameters provide specific tracking data for every click.
Guides
Practical answers on QR codes, smart links, and measuring print.
How to A/B Test Printed Flyers with Two QR Codes
Learn how to split a print run and use two different QR codes to compare offer types or landing pages. This guide covers testing methodology, sample sizes, and data analysis.
Which QR code colors work best for scanning?
Learn why contrast is more important than color choice and how to avoid common mistakes like inverted codes or low-contrast designs.
How small can a QR code be and still scan?
The minimum size of a QR code depends on its complexity and the distance from which it is scanned. A 1-inch square is a standard starting point for close-range scans.
Why Your QR Code Stops Scanning After Adding a Logo
Learn why logos can break a QR code's readability and how to maintain scanability while branding your codes.
Why a printed QR code stops working and how to fix it
Learn why your printed QR codes might be failing and identify which issues can be fixed digitally or require a physical reprint.
How to add a Google review QR code to your receipts
Learn how to create a direct link to your Google review page and place it on printed materials like receipts and table cards.
Why a QR Code Should Land on an Editable Page
A dynamic link between your QR code and final destination allows you to update the URL without reprinting materials. This prevents waste when links break or change.
How to Measure Offline Marketing Campaigns
Learn how to track and analyze data from physical assets like flyers, posters, and packaging using dynamic QR codes.
How to Create a QR Code from Your Browser
Learn how to quickly turn any webpage into a QR code using a Chrome extension to avoid switching tabs or opening a dashboard.
How to Generate QR Codes in Bulk from a CSV File
Learn how to automate the process of creating hundreds or thousands of unique QR codes using a CSV import or an API integration.
QR Codes for Event Posters: How to Handle Changes
Learn how to use dynamic QR codes to ensure your printed poster remains useful even when event details like venue or time change.
How to add a logo to a QR code without breaking it
Learn how to design custom QR codes with logos and brand colors while maintaining scannability for every device.
Better Link in Bio Alternatives for Small Businesses
Learn how a single editable link can serve as a central hub for both digital and physical marketing, replacing traditional link-in-bio tools.
How to track QR code scans and what they reveal
Learn how to track scan volume, location, and device type to identify your most effective offline marketing placements.
How to Get More Google Reviews with a QR Code
Reduce friction by using a QR code that links directly to your Google review page. This removes the search-and--scroll hurdle for customers who want to leave feedback.
How to Create a QR Code Menu That Can Be Updated
Learn how to use dynamic QR codes to keep your restaurant's menu current without reprinting table cards or signage.
How to Change a QR Code Destination After Printing
Learn how dynamic QR codes allow you to update a link without reprinting your materials. This guide explains the difference between static and dynamic codes.