# Qurl

> Smart links, QR codes, and analytics. Qurl turns any URL into a dynamic short link and QR code you can re-point at any time, so a printed QR never goes stale. Track scans and clicks, schedule or password-gate links, publish Smart Pages, and collect Google reviews, all from one workspace.

Available at https://www.thequrl.com. Category: url shortener · qr code generator · link management · link analytics · link-in-bio.

## What makes it different

The destination behind a Qurl short link or QR code can be changed at any
time, and previously printed or shared codes keep working. The QR encodes the
short URL, never the final destination, so a code on a flyer, menu, packaging,
or business card can be re-pointed after it has been printed, without a reprint.

## Core capabilities

- Dynamic short links with an editable destination.
- Dynamic QR codes that survive a destination change.
- QR Style Studio: colours, shapes, and quiet-zone control, with scan-safety checks before saving.
- Branded QR (Pro and Team): logo upload, palette suggestions, optional centre lockup, and logo-inspired dot patterns.
- Per-link behaviour: instant redirect, or a branded preview page that shows the destination before continuing.
- Link scheduling, with a branded "not active yet" page before the start time.
- Password-protected links, gated through a Qurl-hosted step.
- Click and scan analytics: trends, QR vs link share, geography, and insights.
- Smart Pages: block-based public pages for link-in-bio, launch hubs, and press kits, served at /p/{slug}.
- Qurl Review: Google review campaigns where ratings below a threshold (default under 4 stars) route to a private feedback form instead.
- Workspaces with team seats and role-based access.
- Bulk CSV import.
- HTTP API with scoped API keys.
- Chrome extension for generating a QR from the current tab.

## Pricing

Qurl is subscription-only; there is no free tier. Prices in USD:

- **Free**: $0. 3 smart link assets, one Smart Page, 7-day analytics, Qurl branding on QR exports. Free forever, no card required.
- **Starter**: $10/month ($8/month billed annually). 100 smart link assets.
- **Pro**: $15/month ($12/month billed annually). 300 smart link assets.
- **Team**: $30/month ($24/month billed annually). 1,000 smart link assets.

Short URLs and QR codes draw from a single shared "smart link asset" pool on
each tier.

## Pages

- [Qurl: Smart links, QR codes, and analytics](https://www.thequrl.com): Product overview: dynamic short links and QR codes whose destination can be changed after printing, with click and scan analytics.
- [Features](https://www.thequrl.com/features): Full capability tour: dynamic links and QR, QR Style Studio and Branded QR, scheduling and password gates, branded preview vs instant redirect, Smart Pages, Qurl Review, analytics, teams, bulk CSV, and HTTP APIs. Includes the product FAQ.
- [Blog](https://www.thequrl.com/blog): Practical guides on QR codes and smart links: changing destinations after printing, tracking scans, collecting Google reviews, bulk generation, and measuring offline campaigns.
- [Pricing](https://www.thequrl.com/pricing): Starter, Pro, and Team plans with their smart link asset caps, scan volume, seats, bulk CSV operations, and API request quotas. Monthly or annual billing in USD, with a plan comparison table.
- [Privacy Policy](https://www.thequrl.com/privacy): How Qurl collects, uses, stores, and shares personal data.
- [Terms and Conditions](https://www.thequrl.com/terms): Terms governing use of the Qurl service.

## Guides

- [QR Codes and UTM Parameters: How They Work Together](https://www.thequrl.com/blog/utm-links-and-qr-codes-how-they-actually-fit-together): Learn how QR codes bridge the gap between physical and digital marketing while UTM parameters provide specific tracking data for every click.
- [How to A/B Test Printed Flyers with Two QR Codes](https://www.thequrl.com/blog/ab-testing-printed-flyers-with-two-qr-codes): Learn how to split a print run and use two different QR codes to compare offer types or landing pages. This guide covers testing methodology, sample sizes, and data analysis.
- [Which QR code colors work best for scanning?](https://www.thequrl.com/blog/which-qr-code-colours-still-scan-and-which-quietly-fail): Learn why contrast is more important than color choice and how to avoid common mistakes like inverted codes or low-contrast designs.
- [How small can a QR code be and still scan?](https://www.thequrl.com/blog/how-small-can-a-qr-code-be-and-still-scan): The minimum size of a QR code depends on its complexity and the distance from which it is scanned. A 1-inch square is a standard starting point for close-range scans.
- [Why Your QR Code Stops Scanning After Adding a Logo](https://www.thequrl.com/blog/your-qr-code-stopped-scanning-after-you-added-a-logo-here-is-why): Learn why logos can break a QR code's readability and how to maintain scanability while branding your codes.
- [Why a printed QR code stops working and how to fix it](https://www.thequrl.com/blog/why-a-printed-qr-code-stops-working-and-what-you-can-fix-without-reprinting): Learn why your printed QR codes might be failing and identify which issues can be fixed digitally or require a physical reprint.
- [How to add a Google review QR code to your receipts](https://www.thequrl.com/blog/putting-a-review-qr-on-receipts-and-table-cards): Learn how to create a direct link to your Google review page and place it on printed materials like receipts and table cards.
- [Why a QR Code Should Land on an Editable Page](https://www.thequrl.com/blog/why-a-qr-code-should-land-on-a-page-you-can-edit): A dynamic link between your QR code and final destination allows you to update the URL without reprinting materials. This prevents waste when links break or change.
- [How to Measure Offline Marketing Campaigns](https://www.thequrl.com/blog/measuring-offline-marketing-flyers-posters-and-packaging): Learn how to track and analyze data from physical assets like flyers, posters, and packaging using dynamic QR codes.
- [How to Create a QR Code from Your Browser](https://www.thequrl.com/blog/the-fastest-way-to-turn-the-page-you-are-on-into-a-qr-code): Learn how to quickly turn any webpage into a QR code using a Chrome extension to avoid switching tabs or opening a dashboard.
- [How to Generate QR Codes in Bulk from a CSV File](https://www.thequrl.com/blog/generating-hundreds-of-qr-codes-from-a-spreadsheet): Learn how to automate the process of creating hundreds or thousands of unique QR codes using a CSV import or an API integration.
- [QR Codes for Event Posters: How to Handle Changes](https://www.thequrl.com/blog/qr-codes-on-event-posters-what-happens-when-the-venue-changes): Learn how to use dynamic QR codes to ensure your printed poster remains useful even when event details like venue or time change.
- [How to add a logo to a QR code without breaking it](https://www.thequrl.com/blog/custom-qr-codes-with-your-logo-without-breaking-the-scan): Learn how to design custom QR codes with logos and brand colors while maintaining scannability for every device.
- [Better Link in Bio Alternatives for Small Businesses](https://www.thequrl.com/blog/one-link-that-holds-all-of-them-smart-pages-explained): Learn how a single editable link can serve as a central hub for both digital and physical marketing, replacing traditional link-in-bio tools.
- [How to track QR code scans and what they reveal](https://www.thequrl.com/blog/how-to-track-qr-code-scans-and-what-the-numbers-tell-you): Learn how to track scan volume, location, and device type to identify your most effective offline marketing placements.
- [How to Get More Google Reviews with a QR Code](https://www.thequrl.com/blog/how-to-get-more-google-reviews-with-a-qr-code): Reduce friction by using a QR code that links directly to your Google review page. This removes the search-and--scroll hurdle for customers who want to leave feedback.
- [How to Create a QR Code Menu That Can Be Updated](https://www.thequrl.com/blog/a-qr-code-menu-you-can-update-without-reprinting): Learn how to use dynamic QR codes to keep your restaurant's menu current without reprinting table cards or signage.
- [How to Change a QR Code Destination After Printing](https://www.thequrl.com/blog/how-to-change-a-qr-code-destination-after-printing): Learn how dynamic QR codes allow you to update a link without reprinting your materials. This guide explains the difference between static and dynamic codes.

## Frequently asked questions

### Will my QR code break if I change the landing page?

No. QR encodes your short URL. Update the destination in Qurl, future scans resolve to the new target without reprinting.

### How do scheduled links behave for visitors who arrive early?

They see a branded “not active yet” page until the scheduled start time. The slug and QR never change, only availability updates based on server time.

### What’s the difference between instant redirect and branded preview?

Instant sends visitors straight to your saved destination when the link is active. Branded preview shows a Qurl confirmation page first, with the live destination highlighted, then they tap Continue. Your short URL and QR never change either way.

### Do password-protected links support instant redirect?

No by design. Password gates run through the preview path so visitors authenticate on a Qurl-hosted step first, then the same preview or instant behavior you configured applies after unlock.

### What counts as a click in analytics dashboards?

Headline click totals count real redirects and completed preview continues. Scheduled, expired, or protected views may be stored separately so reports stay honest.

### Where do plan limits come from?

From the subscription you choose at checkout. Short URLs and optional QR codes share one asset pool on your tier.

### Can I customize how my QR looks without breaking scans?

Yes on Starter, Pro, and Team for colors, shapes, and quiet zone, the code still encodes the same short URL. Pro and Team add Branded QR Logo Studio: logo upload, palette suggestions, optional center lockup, optional logo-inspired dot pattern with intensity control, and scan-safety checks before save. Starter uses the studio without persisting logo or branded pattern fields.

### What are Smart Pages and who are they for?

Smart Pages are block-based public pages you publish from the dashboard, great for link-in-bio, launch hubs, and press kits. They live at `/p/{slug}`, support rich layouts, and align with the same workspace and analytics patterns as short links. Some advanced blocks require Pro or Team.

### What is Qurl Review and how does the star flow work?

Qurl Review is a Review QR campaign: customers rate 1–5 on your public page. Every rating includes your Google review link. Ratings below your recovery threshold (default below 4 stars) also show a private feedback form that lands in your dashboard and can email your team. The same short link and QR power the whole flow.

### Which plans include Review campaigns?

Review campaigns are available on Starter, Pro, and Team with per-tier caps on active campaigns (see in-app billing). The feature reuses your smart link asset pool when creating the underlying short URL and QR.

### How does conversion tracking know which link caused a sale?

Each redirect adds a one-time click id to your destination URL. The Qurl snippet stores that id in a first-party cookie on your own domain, then sends it back when you call qurl.track(). Because the id travels with the visitor rather than relying on third-party cookies, a purchase days later still points at the link, or the printed QR, that started it.

### Do I have to use the browser snippet, or can my server report conversions?

Either. The snippet is the quickest path and covers most sites. For revenue that has to be exact, POST to /api/v1/conversions from your backend with an API key, those rows are marked as server-reported so you can tell verified revenue from browser-reported revenue. Server-side reporting needs Developer API access (Pro and Team).

### What happens if a conversion can't be matched to a click?

It is still recorded. Ad blockers, cleared cookies, and direct visits all break attribution, and dropping that revenue would misstate your totals. Unattributed conversions count toward conversions and revenue, are shown separately from attributed ones, and are excluded from conversion rate because there is no click to divide by.

### Will a retried webhook double-count my revenue?

No, as long as you send your own identifier as externalId (an order or user id). Qurl treats workspace + event name + externalId as unique, so a retry returns the original conversion instead of creating a second one.

### Which plans include conversion tracking?

Every paid plan, Starter, Pro, and Team. Knowing whether a link earned anything is core to the product, not an add-on. Server-to-server reporting via the Developer API is the part that needs Pro or Team.

### Do you expose raw API paths on the marketing site?

The features tour uses illustrative snippets only. Authenticated routes, quotas, and key management always match what your signed-in workspace sees, refer to in-app developer docs or your account team for integration specifics.

## Contact

Support: support@thequrl.com